Discovery of the day

One of the most interesting things about meeting tons of MBA students and sitting in on MBA classes is learning about aspects of business that I knew nothing about (which is a lot of things, really)! 

One of the coolest companies that I have learnt about recently is IDEO. According to their website, IDEO are:  “an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow”

What does that mean in English? Well take a look at some of their projects –

It almost makes a girl want to work in business. Almost.


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